Account Configuration

This questionnaire will allow us, through your answers, to configure your Google Ads account in an optimal and completely personalized way.

A Google Ads account is structured into campaigns, ad groups and ads.

The first step is to determine whether your campaign will be focused on selling products or services, to ensure an appropriate strategy for your objectives.

Contact Phone Number

To publish ads, it is mandatory to include a telephone number, since this will be one of the main means of contact for customers, along with an e-mail.

Make sure that the number provided is correct and operational, as it will be key to attend requests related to your products or services.

• Country Code Add

Geographic Locations

Google allows you to customize the locations where you want to promote your product or service.

By defining a specific geographic scope, you can maximize the efficiency of your advertising spend, ensuring that your ads reach the most relevant audience for your business.

By entering the location you can specify it at different levels, such as country, province or municipality.

You can add several locations to your campaign. When you start typing the location (be it a country, province or municipality), the system will suggest options recognized by Google, and you will only have to select it.

Language selection(s)

In addition to defining the geographic locations, Google allows you to configure the ads to be displayed in different languages.

This ensures that your messages reach an audience that speaks and understands those languages, increasing the relevance and effectiveness of your advertising campaign.

You can add multiple languages according to the needs of your ads. When you start typing a language, the system will suggest options recognized by Google, and you only need to select the appropriate one.

Type of Device

Ads on Google can be displayed on three types of devices: mobile, tablet or PC.

The choice of devices will depend on the target audience of your advertising campaign.

To maximize reach and effectiveness, select the combination that best suits your needs.

If you are not sure, we recommend that you check all three options.

Publication Schedules

Adjusting ad schedules in Google Ads is a key strategy to optimize your budget and maximize the performance of your campaigns.

Showing ads during times when your target audience is most active or has the highest purchase intent significantly increases the likelihood of generating conversions.

If your business has specific business hours, you can schedule your ads to be shown only at those times, facilitating a more agile and effective communication with your customers.

Setting up publishing schedules will allow you to analyze which times generate the best performance, helping you to adjust and refine your strategy in the future.

• Sunday

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• Monday

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• Tuesday

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• Wednesday

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• Thursday

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• Friday

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• Saturday

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Categories

Defining categories in Google Ads serves to organize and target your ads to the right people, according to what you offer. Think of categories as tags that help Google understand your business and show your ads to those who really need or are interested in them.

By choosing a category, you tell Google what type of product or service you are promoting (for example, “sportswear” or “legal services”). This causes your ads to show to people who are specifically looking for that.

When you define a category, it is also easier to decide what to write or show in the ad, because you know exactly who you are targeting.

Defining categories in Google Ads is like telling Google, “This is what I sell or do, and I want my ads to reach people who are searching for this.” Thus, you increase the effectiveness of your ad spend and attract the right customers.

When you start typing the category you are considering, different Google suggestions that come closest will appear.

Keywords

Keywords are terms or phrases that people type into search engines like Google to find information, products or services. For example, if someone searches for “buy sneakers,” that phrase is a keyword.

In online marketing, keywords are essential because they allow your business to be found by the right people at the right time. Using the right keywords in your ads, website or content helps to attract users specifically interested in what you offer.

They are like a bridge that connects your products or services with the people who are looking for them. Choosing and using them strategically is fundamental for your business to be visible and successful on the Internet.

Include the words or phrases you think someone would use to search for the product or service you offer. This way you can directly reach those who need what you have.
Please enter each keyword separated by a comma.

Competitors URL

To optimize the competitiveness of your Google Ads promotion, it is important to benchmark it against the websites of your known direct competitors. By identifying your competitors, we can adjust your ads to stand out and capture the attention of more customers.

Please enter the URLs (web addresses, e.g.: campaign-ai.com) of at least 5 competitors. This will help us to develop a more effective and differentiating strategy.

Set Daily Budget

Setting the daily budget in Google Ads is simply defining how much money you want to spend per day on your ads, making sure not to exceed that limit. This helps you keep control of your investment and adjust the advertising to your economic capacity.

In very competitive sectors, it may be necessary to increase your budget in order for your ads to be published more frequently. Our software will guide you with recommendations on the best bids.

Note that Google may spend up to 15% more than the daily budget you set, but will not exceed the planned monthly total.

Type of Bidding

The higher your ad is displayed, the higher the click-through rate you will receive, but also the higher the cost per click.

Select how you want to pay for interactions with your ads. The bidding strategy you choose will influence your campaign performance and overall cost. Making the right choice will allow you to make the most of your budget and achieve your goals efficiently